UAE, Dubai – September 7, 2021
Cigna Insurance Middle East S.A.L. today announced a new collaboration with LVL, a digital and physical ecosystem that provides world-class well-being services to people at the world’s most forward-thinking organizations. The partnership enables Cigna to bring an innovative online employee well-being platform to all its Middle East and Africa (MEA) customers at no extra cost, enhancing the company’s holistic health services offering.
The move is part of Cigna’s efforts to promote positive attitudes towards health and wellness, and place employee well-being at the heart of organizational strategies.
Affordability and accessibility often pose a barrier to individuals taking positive steps to improve their physical and emotional well-being. To overcome this challenge, LVL offers curated and guided wellness and fitness content for the novice and expert alike, from mindfulness and meditation to Zumba, desk yoga, and much more. Catering to a wide variety of needs and preferences and all levels of fitness, the streaming platform provides complimentary access to over 500 activities across four pillars of wellness, including masterclasses run by some of the world’s best coaches. After completing a quick and easy sign-up process, members can join live group sessions or select from the library of on-demand activities from anywhere in the world, using any device.
“At Cigna, we are dedicated to improving the health, well-being, and peace of mind of those we serve. In line with this mission, we want to provide our clients and customers with best-in-class services and solutions that help them manage their physical as well as mental health more proactively, and technology plays a key role in supporting our goals. Our partnership with LVL demonstrates our commitment to continuously adapting our offerings to the evolving needs of our customers and clients,” said Jerome Droesch, CEO of Cigna MEA and SEA.
“We recognize the challenge that businesses face trying to balance employee well-being with organizational performance demands. This partnership is meant to tackle that challenge head on by giving employers a solution that brings a host of curated physical and mental well-being sessions to the desks or home offices of their employees, wherever they are. This enables them to be more ambitious about their well-being goals regardless of their work or personal schedule. Partners such as LVL are reinforcing our objective of empowering people to manage their health and well-being needs remotely,” said Leah Cotterill, Chief Distribution Officer at Cigna MEA.
Cigna will roll out the LVL platform to all its clients and customers across the MEA region this week.