Your Brand Plays an Important Role in Attracting Right Talent
September 2017   HEALTH AWARENESS

Your Brand Plays an Important Role in Attracting Right Talent

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A recent survey that examined the growing talent war across Africa yielded one interesting conclusion: your company’s brand is a leading factor in attracting and retaining employees. 

Results showed that strength of the employer brand is an important factor when it comes to attracting talent (75%). When it comes to retention, the quality of the workplace and the overall experience ranked as the leading retention factor.

Tangible benefits are still important.

For attracting talent, competitive base pay (62%), job security (61%), opportunities for advancement (61%) and employee benefits (60%) still rank very highly. So while employees are still focused on these, there is a shift to the overall satisfaction. The reason for this may have to do with a more competitive job market. Employees have more choices—and they want their employers to offer “the complete package”.

When thinking of your company’s brand, think holistically.

What shapes how employees perceive your company? A number of factors—most of which are in your control. Be sure the following are an important part of the employee experience you offer:


  • Opportunities for advancement
  • Competitive pay
  • Job security
  • Strong benefits packages(including health insurance products)


Let Cigna help you build your brand—and your benefits packages.

With 95 million customers in more than 200 countries and territories around the world, we’ve built a strong global reputation by offering:


  • Top-quality care
  • Flexible, comprehensive plans
  • Multilingual, 24/7/365 customer service
  • Cutting-edge wellness solutions
  • Access to a global network of over 1 million providers


To summarize, when employees and prospects hear the Cigna name, they trust that their healthcare is in good hands. And that can go a long way in supporting your company’s brand.

Learn how Cigna can help provide health insurance services that attract and retain employees by sending an email to:


Want to dive deeper? Download the research study cited above.$FILE/EY-2014-SSA-Talent-Trends-Survey-Report.pdf

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